Hi, I'm Zachary. I used to block your emails and now I help you write the kind of copy that gets past guys like me.
Get a Meeting with Any Cyber Buyer
This no B.S. guide will show you why cyber buyers ignore 99% of vendor pitches — and what it actually takes to break through the noise. I’ll show you how to stop wasting time chasing “awareness,” how to sidestep the gatekeepers who block your message, and how to put yourself directly in front of the decision makers who matter most. No branding fluff. No marketing gimmicks. Just a proven way to get on the radar of buyers who can sign checks — even if they’ve ghosted you a dozen times before.
Hello friend.
Before you go perusing around my sexy static-HTML site that loaded faster than you could forking blink, let me brag about myself for a hot minute.
For almost 20 years, I served in senior cybersecurity roles inside the U.S. Army's most elite units—the 75th Ranger Regiment and a Tier One Special Missions Unit you've probably never heard of.
In that time, I responded to the worst data breach in U.S. military history...advised Joe Biden and Kurdish President Massoud Barzani on risk posture...and sat across the table from members of the Taliban, Al-Qaeda, and ISIS to negotiate under pressure most marketers would piss their pantaloons in.
Fortunately for my knees and what cartilage survived, my days of jumping out of planes and dodging violent painful death are behind me.
These days, I've got a new mission:
Helping cybersecurity vendors like you sell what you build.
It would be the understatement of the century to say I want to see you succeed against shithead hackers, Nigerian yahoo boiz, and nation state actors who want to cause as much of a ruckus as possible.
Because I’ve watched enough good men and women die horribly due to a message that didn’t get through in time. I’ve lived the consequences of miscommunication—when the right tool, in the right hands, showed up just a little too late.
Most of your buyers aren’t at life-or-death risk. But some of them treat revenue like it is. And if they don’t understand what your tool does or why it matters—well friend-o, you’re just another email in the junk folder.
With all that rattling around in your noggin, why don't you take a gander at the freebies I have laying around. Then when you're ready, head over and sign up for my FREE email tips.
Zachary Hyde
P.S. I'll warn you in advance. If you think copy should sound like it was written by a McKinsey intern in a $3,000 suit while sipping a termeric latte on a podcast about "brand building"—you're going to hate literally everything I send you.
But if you want some stories and musings on all the things that will help you sell cyber better, you might find em to be just what you're looking for.